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CPL renews deal with its official betting partner for two more years
MUMBAI: The Caribbean Premier League (CPL) has extended partnership with Unibet for two years. Unibet will stay as CPL’s official betting partner.
The deal will also see Unibet continue as an official sponsor to the Zouks franchise, which includes international stars such as Shane Watson, Michael Hussey, David Miller, as well as West Indies duo Johnson Charles and ICC World T20 winning captain, Darren Sammy.
As official betting partner, Unibet will continue to offer a range of betting markets on the CPL for the 2016 and 2017 editions. This will include superb in-play ball-by-ball betting via Unibet’s innovative ‘Action Betting’ markets, ensuring CPL fans have the quickest and most immersive in-play experience available.
Unibet will also offer a wide range of interesting and fun bet types such as betting on the coin toss, the number of sixes in the CPL, the length of the longest six and even head to head bets on who will score more runs between big hitters Chris Gayle and AB de Villiers.
Unibet is one of the largest online gambling companies in the world, with over 13 million customers in over 100 countries. They are the chosen betting partners for a multitude of high profile sporting events, with a strong presence in cricket also including sponsorship of Essex County Cricket Club for the 2016 and 2017 seasons.
CPL COO Pete Russell said, “The CPL are delighted to extend our partnership with Unibet as the tournament’s official betting partner and we look forward to working closely with them over the next two years. Unibet are an internationally recognised brand whose values, such as customer service, excitement and innovation, are closely aligned with our own. We believe that this partnership will enhance the fan experience around the CPL as well as help to enhance the profile of the competition internationally for the seasons ahead.”
Unibet UK marketing manager Chris Watson said, “We are passionate about cricket at Unibet, and as ‘The Biggest Party in Sport’, the CPL perfectly matches our friendly, passionate and expert brand values. As official betting partner we look forward to providing CPL fans with a variety of exciting and innovative bet types while allowing people to bet live in-play, with ball-by-ball betting. We are delighted to be involved and to ensure Unibet continue to be THE place to go for all bets on the CPL.”