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Condé Nast beefs up digital portfolio with acquisition of Poetica

MUMBAI: Condé Nast has expanded its portfolio of digital products and talent with the acquisition of leading editorial tech company Poetica. Terms of the deal were not disclosed.

The Poetica team joins Condé Nast’s established network of digital product teams in New York, San Francisco and Chicago.

The addition of Poetica brings a highly talented engineering and design team and a new editorial product to Condé Nast, enhancing the company’s ability to seamlessly and quickly deliver world-class content to audiences across all platforms.

“Condé Nast is building the best possible editorial platform to manage and deliver content from our world-class team of writers, editors, designers and photographers,” said Condé Nast EVP and chief digital officer Fred Santarpia.

“We started with our proprietary content platform system, copilot, and with the addition of Poetica, we significantly advance our mission of providing our edit teams the enhanced ability to collaborate on content creation in real time, on any device.”

Founded in 2012 and based in London, Poetica has developed proprietary technology for collaborating on content in real time, which can be integrated with any content management system and brings Google Docs-style editing to any web-based content.

The company is headed by co-founder and chief executive officer Anna Maybank (formerly of Bethnal Green Ventures) and co-founder, chief technology officer Blaine Cook (founding engineer of Twitter), and co-founder and chief product officer James Weiner (formerly of the UK’s government Digital Service).

Poetica will be integrated into Condé Nast’s existing content platform, copilot, and the team will remain based in London.

“In Condé Nast, we’ve found the perfect partner to bring Poetica’s technology to the best content creators in the world,” said Maybank. “As a team, we’re excited to be at the heart of one of the world’s greatest publishing companies as it develops new ways to produce top quality content for the web.”