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Cinépolis crosses 100 screen landmark in India
MUMBAI: Cinépolis India, a wholly-owned subsidiary of Cinépolis, has launched the second biggest megaplex in India. The plex at the Viviana Mall in Thane has 14 screens.
With the launch, Cinépolis crosses the 100 screen landmark in the country. It will be operating 110 screens across India.
The company states that the Thane megaplex is the most technologically-advanced cinema with six concepts under one roof that include Cinépolis VIP, IMAX, 4DX, Dolby Atmos, RealD 3D and 4K projection system.
Cinépolis India MD Javier Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. With this goal in mind, we have introduced unparalleled concepts in the country such as IMAX, 4DX, exclusive RealD 3D, Dolby Atmos sound to name a few. Thanks to these features, the Cinépolis brand has quickly marked its niche in the country and has been able to garner widespread loyalty.”
Cinépolis India director expansion Ashish Shukla said, “With this 110th screen launching within 5 years of our operations, Cinépolis continues to be the fastest organically growing company in India, on an average 2 screens per month. We will continue to bring the best which the world has to offer to India first. 4DX as an experiential cinema will change the way movie goers watch movies in India. We look forward to building megaplexes like the Viviana Mall across the country in partnerships with leading developers.”
Cinépolis VIP encompasses full leather recliners, in-theatre restaurant apart from the existing service on-seat. It is also the first Cinépolis property to have a fully-equipped IMAX screen.
Another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.
Cinépolis India business head strategy Devang Sampat said, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. Patrons can also benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets. Club Cinépolis members have the lifetime opportunity to meet and greet their favourite Bollywood and Hollywood stars. We intend to showcase niche content which haven’t been able to come to the silver screen earlier. ”
Sotomayor added, “This is our second Cinepolis VIP property in India, which will provide a superior movie viewing experience to the discerning audience. Megaplexes such as these enable us to bring all these different concepts under one roof. We can also provide flexibility to our patrons to watch their favourite shows at their preferred timings. On the back of this success, we aim to reach the 400-screen landmark by 2017.”
Apart from Thane, Cinépolis currently operates in Mumbai, Vadodara, Ahmedabad, Amritsar, Bengaluru, Patna, Surat, Ludhiana, Jaipur, Bhopal, Hubli, Hyderabad, Mangalore and Vijaywada.