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China, India to account for half the global pay-TV subscribers by 2022
MUMBAI: Covering 138 countries, pay TV revenues [subscriptions and PPV] and OTT revenues [AVod, SVod, TVod and DTO] combined will reach $283 billion by 2022; up by 18% from $239 billion in 2016, according to the ‘OTT and Pay TV Forecasts’ report by Digital TV Research.
Pay TV is not dead, with more than one billion subscribers forecast by 2022. North America will lose subscribers, and Europe will be virtually flat. However, the Asia Pacific region will increase by 92 million subscribers between 2016 and 2022.
China will add 40 million subs; taking its total to 353 million. India will bring in an extra 30 million subscribers; pushing its total to 179 million. China and India together will account for half the global pay-TV subscribers by 2022.
OTT’s contribution to the global revenue total will increase from 15% in 2016 to 29% in 2022. Its revenues will more than double over this period. OTT revenues will represent 42% of the pay-TV total by 2022, up from 18% only in 2016.
Pay TV revenues will fall over the same period, although the decline will be very low.
SVOD subscriptions will reach half the pay-TV total by 2022 – up from 27% in 2016. SVOD subscriptions increased tenfold between 2010 and 2016 and will double by 2022 to 546 million.