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Cheating for Netflix shows is on the rise globally

MUMBAI: No relationship is safe. According to a new study released by internet TV network Netflix, nearly half (46%) of streaming couples around the world have ‘cheated’ on their significant other, but it’s not what you think.

Defined as watching a TV show ahead of your significant other, Netflix cheating was first uncovered in a study in the US in 2013. Four years later, cheating has increased three times, becoming a common behaviour around the world. This behaviour only continues to grow with 60% of consumers saying they would cheat more if they knew they would get away with it. And once you cheat, you can’t stop: 81% of cheaters are repeat offenders and 44% have cheated 3+ times.

In a binge-watching world where it’s easy to say ‘just one more’, Netflix cheating has quickly become the new normal…

Where is cheating happening?

Cheating happens all over the world though it varies a bit by country. The most cheaters are in Brazil and Mexico where 57 and 58% of streaming couples have cheated, respectively. The most loyal viewers are in the Netherlands (73% have not cheated), Germany (65%) and Poland (60%).

What shows are we cheating on?

While no show is off-limits, top cheating temptations are ‘The Walking Dead’, ‘Breaking Bad’, ‘American Horror Story’, ‘House of Cards’, ‘Orange is the New Black’, ‘Narcos’ and ‘Stranger Things’.

Why do we cheat?

Most don’t plan to cheat…it just happens: 80% of cheating is unplanned. The trigger for the growing trend in cheating? Two-thirds (66%) of cheaters said that ‘the shows are just so good we can’t stop bingeing’.

How do we cheat?

Sleep with one eye open: 25% of cheating happens when one partner falls asleep. But whether this is even cheating is hotly debated. Half say ‘sleep cheating’ doesn’t count (53%), but the morality of ‘sleep cheating’ varies across the globe. Chileans think it’s no big deal, Japan sees it as unforgivable. Many are still cheating in secret: 45% never admit to their indiscretions.

Is cheating so bad?

Cheating has become more socially acceptable, with 46% saying it’s “not bad at all”. Unless of course you live in Hong Kong, where 40% think watching ahead of your partner is worse than having an actual affair.

Is my partner a cheater?

Cheating comes in many forms. Netflix has created a series of assets to help explain the phenomenon. Cheating profiles highlight the most common types of offenders lurking in households around the world. This infographic illustrates cheating motivations and behaviours, and reaction GIFs help couples work through their indiscretions so they can protect their relationship… or keep on cheating.