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CCTV bags Olympics rights in China

MUMBAI: The International Olympic Committee (IOC) has announced that CCTV has been awarded the exclusive broadcast rights in China for the XXIII Olympic Winter Games in PyeongChang in 2018, and the Games of the XXXII Olympiad in Tokyo in 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which have yet to be elected.

CCTV, China’s state broadcaster, has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone in all languages. The agreement also includes the right to broadcast all editions of the Youth Olympic Games until 2024.

IOC president Thomas Bach said, “On behalf of the IOC I am delighted that we will continue to work with our longstanding broadcast partner CCTV. They have demonstrated many times their ability to bring first class coverage of the Olympic Games to hundreds of millions of Chinese people. The revenue the IOC has secured from this agreement will be redistributed to support future organisers of the Olympic Games, as well as supporting sport and athletes in China and around the world.”

CCTV president Hu Zhanfan said, “This is a win-win agreement. CCTV has been contributing enormously for the recognition and promotion of the Olympic Games and the Olympic Movement in China and we are determined to be, as always, a powerful and exceptional partner of the IOC.”

IOC VP Zaiqing Yu, a member of the IOC’s TV Rights and New Media Commission, said, “CCTV is a strong supporter of the Olympic values and we look forward to continuing our partnership through to 2024.”