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CBeebies set to make its digital platform debut in China on iQIYI
MUMBAI: BBC Worldwide signed an MOU with iQIYI, China’s largest online video platform, to bring almost 300 hours of pre-school content from CBeebies to its viewers. This is the first time that CBeebies programmes will be available in China on a digital platform.
iQIYI provides online services in China with 20 million paid subscribers (as of June 2016). CBeebies content will be available on both the platform, and on iQIYI’s app currently active on 120 million devices every day, making it the most-used online video app in China.
The CBeebies programmes branded under 思贝斯 (sī bèi sī) on the online platform, will feature some of BBC’s most popular pre-school programmes including Go Jetters – CBeebies’ latest animated adventure comedy series about four explorers who travel the world with their teacher, Ubercorn – a disco-loving unicorn, and ‘Sarah and Duck’, which follows the expeditions of seven-year old Sarah and her quacky best friend, Duck.
Children will also be able to enjoy ‘Hey Duggee’, which centres around the adventures of ‘The Squirrel Club’ run by a big friendly dog Duggee and his friends. The series offers a range of interactive activities and adventures for children on which they can earn activity badges along the way.
The MoU was signed by BBC Worldwide executive VP Asia David Weiland and iQIYI chief content officer Wang Xiaohui. It was witnessed by BBC Worldwide GM, Greater China Kelvin Yau and iQIYI director, Copyright Management Centre Zeng Shangyou.
“This is the first time CBeebies programmes will be available as a block on a digital platform in China. We are very pleased that iQIYI is our partner for this ‘first’. CBeebies has won multiple awards, most recently ‘Children’s Channel of the Year’ at the BAFTA last year, and now parents and carers in China will have access to its trusted programmes to enthrall their pre-schoolers anytime, anyplace. This partnership is an affirmation of the shared commitment to bring the very best of BBC programmes to a wider audience across China,” said Weiland.
“We first started working with BBC Worldwide in 2015 when we partnered with them to bring their premium factual content to viewers on iQIYI. We are excited to expand this partnership to include their very popular CBeebies programmes for our pre-school audience and their parents and carers. We are confident that CBeebies’ programmes aimed at encouraging ‘learning through play’ in a consistently safe environment will be very popular with our audience,” said iQIYI chief content officer Wang Xiaohui.
思贝斯 (sī bèi sī) is set to launch by this summer. Programmes will be serviced in English and/or Mandarin.