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Carnival Cinemas eyes South market for expansion

MUMBAI: Mumbai-based Carnival Media sees an opportunity in the theatrical business in the south.

The theatre chain, Carnival Cinemas, plans to add 79 screens in the southern region this year. This will take its total screen population to 87.

Carnival cinemaAfter introducing Angamaly in Kerala to the multiplex culture, the company has recently opened its five-screen multiplex in Dindigul, Tamil Nadu, kick-starting its business in the state.

Carnival has signed 50 more screens in 11 districts of Kerala, 20 screens in Tamil Nadu and 17 screens in Karnataka.

“We also have expansion plans in Andhra Pradesh. We aim to launch 300 screens across India by 2018,” the company said.

The company’s expansion plans are driven by the large number of film releases in Southern languages including Malayalam, Telugu and Tamil. It aims to spread its roots to the smaller towns in the South going forward.

Talking about the expansion plans, Carnival Group chairman Shrikant Bhasi said, “We have signed 50 screens in 11 districts of Kerala. By end of 2014 Carnival Cinemas will become the largest holder of screens in Kerala.”

Further, around 50 screens are also slated to launch in Madhya Pradesh.
“Carnival Cinemas tapped the secondary market and the Tier II and Tier III cities in the South at the time when no one dared to explore these markets or to provide metropolitan cinema experience to the audiences there,” added Bhasi.

Currently, its multiplex in Angamaly is a popular entertainment destination for people across age groups and profiles. The multiplex showcases regional, national and international movies.

Carnival has adopted both organic and inorganic mode of expansion to speed up the growth. It has planned tie-ups with a Hollywood firm to bring updated technology to its cinemas. Bhasi is confident about ruling the secondary market in the southern states this year.

He stated, “Our aim is to provide quality movie watching experience to the movie-goers of smaller cities and towns in the country. Carnival group with its own chain of food court and recreation facilities is aiming at wholesome family entertainment zones in most of the places where it sets up multiplexes.”

Carnival Media is engaged in movie production in southern languages, concerts, reality shows and wedding planning.