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Café Coffee Day and Artist Aloud launch Café Concerts

MUMBAI: Café outlet chain Café Coffee Day and music distribution platform Artist Aloud have come together to introduce a new music property ‘Café Concerts’.

The new initiative will feature young talent from across the country where live music acts will be performed by musicians, solo singers, songwriters and bands.

The artists will perform unplugged acoustic covers. The first edition of ‘Café Concerts’ took place on 12 February 2016 in three cities simultaneously, i.e. Mumbai (Oshiwara), Pune (Fergusson College Road), and Bengaluru (Cunningham Road) between 6:30–8:00 pm. CCD’s new offering aims to inspire patrons to unwind and groove to energetic music.

Artist Aloud, the destination for commercial and independent talent, will curate artists performing at Café Concerts.

Talking about this new initiative, Coffee Day Group president marketing Bidisha Nagaraj said, “We are very excited to join hands with Artist Aloud, who are known for being associated with a wide array of musicians across genres. We are happy to bring to our young consumers, ‘Café Concerts’ in association with Artist Aloud that will provide young and upcoming talent a regular platform to reach out to their audiences across major cities in the country. CCD’s alliance with Artist Aloud is sure to bring in many memorable musical moments over coffee.”

Expanding the business vertical of Venue Programming under Artist Aloud with Café Concerts, Artist Aloud VP Soumini Sridhara Paul said, “The live entertainment platform continues to grow at a fast pace and Artist Aloud has been successfully programming and executing gigs for over two years in India. We aim at enhancing the café experience to a whole new level with this partnership with India’s largest café chain. The concept of Café Concerts wishes to reach out to the mass audience with a promising line-up of fresh talents performing for their peers and enriching the musical journey with different genres in metros and mini metros in the upcoming months.”