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C1X hires Sunil Punjabi as biz head for South Asia

MUMBAI: Sunil Punjabi has joined Silicon Valley-based advertising and marketing technology company C1X (C1Exchange) as VP and business head for South Asia.

Punjabi will operate out of the company’s Mumbai office and report to C1X managing director & SVP APMEA Rammohan Sundaram.

Said Sundaram, “We are very pleased to have Sunil on board. His breadth of experience will help us develop and execute a long-term plan for growth acceleration in India and South Asia.”

Punjabi will be responsible for growing the business across direct clients in India and the whole of South Asia. His appointment will enable C1X to expand leadership in one of its largest strategic growth markets.

Said Punjabi, “C1X has terrific plans for the future, which make it a very exciting place to be in. Not to mention, the people, some of whom I have worked with in the past as well. I am very excited about the opportunity and look forward to taking the India and South Asia markets to newer heights at C1X. Programmatic advertising, while in its nascent form in India, is increasingly becoming extremely important for advertisers. Cutting through the myriads of offerings is C1X, which offers the entire programmatic stack, thereby addressing the entire ecosystem.”

Punjabi comes with 20 years of media experience. Before joining C1X, he led the media sales team at Vuclip where he formed and established their audience network – the Viu Video Audience Network.

Prior to Vuclip, Punjabi has had two entrepreneurial stints at AgencyMobi and Networkplay. He later divested his stake to the principal investors G+J of the Bertelsmann Group and made an exit.

Punjabi was also the chief revenue officer of LinkedIn. Besides, he led the sales team at Yahoo and worked with traditional media players like UTV, Future Media and Indian Express.

Founded in 2014, C1X is a funded global corporation. Headquartered in the Silicon Valley, it has offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centres in San Jose, Chennai and Bengaluru.