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Bomanbridge Media launches Mumbai office, hires Arpit Agarwal

MUMBAI: In line with its expansion plans in Asia, Singapore-based content distribution and production agency Bomanbridge Media has launched its first office in Mumbai. The company has also roped in television veteran Arpit Agarwal as director of sales for South Asia.

India is the fourth country where the company will have a base, after recently announcing offices in Korea and Mongolia, in addition to its Singapore headquarters.

Bomanbridge Media CEO Sonia Fleck said, “This entrance into South Asia, and especially India, is the beginning of very exciting times for us at Bomanbridge. With assured improvements in TV measurement, and decreasing carriage costs, we are witnessing not only a surge in demand for niche content, but also the need for product differentiation through innovation among the major GEC players. India has always been one of our stronger territories in the region and we look forward to enhancing our presence there to better serve our partners.”

The Mumbai office will be spearheaded by Agarwal, who was formerly head of operations at FremantleMedia India. Having over 18 years of experience in creating and managing mass and niche television content in India and Singapore, he has worked as head of operations at Balaji Telefilms, head of production at Bang Singapore and business head at Sahara One.

“Arpit brings extensive television experience and we look to him to bring us to the next level. Our team is now stronger than ever, ready to serve the entire Asian region with the best programming and with people on the ground in several countries,” added Fleck.

Beginning his career as a reporter, producer and host at NDTV in New Delhi, Agarwal also headed business development at Starcut Asia Pacific, a Nokia subsidiary, and is credited with creating Singapore’s first made-for-mobile series ‘Kumarsutra’.

Agarwal added, “I am very pleased to join Bomanbridge Media, a company that is respected across the broadcasting fraternity of Asia as exclusive representatives of renowned content from around the world. Sonia and her team have a firm handle on the territory, and I look forward to adding value and growing the business further in India and the region.”

The further expansion follows the recent investment by Hera Capital which is also funding the company’s international lifestyle and cooking show ‘Haute and Saucy’ with Kelly Randall Sia.

Bomanbridge Media currently holds over 4,000 hours of programming comprising formats, lifestyle, factual, drama, kids and educational. Serving as both a brand strategist and programme distributor for its entry into the Asia Pacific markets, the acquisition team continually handpicks products for multi-territory acquisition and distribution.