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Bomanbridge Media and Imagine Group distribute ‘Fit for Fashion’ to Fox Asia

MUMBAI: Singapore-based production/distribution agency Bomanbridge Media has announced an international distribution deal with Imagine Group Entertainment, the creator of fashion-fitness format show ‘Fit For Fashion’.

Fox Channels Asia aired the initial launch season of the show in 2014 and will be premiering the second season of the show beginning January 2016.

Fox International Channels Asia EVP content and communications Keertan Adyanthay said, “Fit For Fashion launched on Star World Asia as we recognised that the show would be a great fit for the discerning audience of our channel. We are thrilled that Fit for Fashion will now reach a wider audience around the world with Bomanbridge and Imagine Group. We look forward to a fantastic second season.”

‘Fit for Fashion’ is a reality hybrid fashion/fitness TV show. The first season was filmed in Malaysia and hosted by Louise Roe. She was joined by high-fashion photographer and former model Todd Anthony Tyler.

Roe and Tyler work with fitness trainers Christine Bullock and Mitch Chilson to put contestants to work, giving them gruelling physical and creative fashion challenges. The professional team helps transform a group of ordinary men and women into extraordinary catwalk worthy versions of themselves over ten weeks. The contestants build confidence while learning to dress well, look good and feel great.

Bomanbridge Media CEO Sonia Fleck said, “Bomanbridge is constantly pushing the envelope when it comes to reality entertainment. We had the opportunity to take Fit for Fashion to broadcasters internationally, and we jumped. Fox International Channels Asia has done a tremendous job with the launch and we look forward to extending that success to other audiences.”

Imagine Group Entertainment GM distribution and production Dave Gunson said, “Imagine Group has a proven track record in creating ground breaking original formats in Asia for the last decade and Fit for Fashion is one such format that will appeal to audiences around the world. We are truly excited about our partnership with Bomanbridge and are looking forward to working together with them to make Fit for Fashion an international success story.”

Besides this, Bomanbridge Media also acquired the exclusive rights for new entertainment format ‘Chef In your Ear’ for Asia. It further announced its first licensing deal for the show with Mongol TV.

Fleck stated, “Bomanbridge is pleased to exclusively represent the hot, entertaining format, Chef in your Ear for Asia and are thrilled to already announce our first licensing deal with Mongol TV. We are known in Asia for licensing great formats which give channels excellent ratings and are confident we will place Chef In Your Ear with many top regional broadcasters.”

Mongol TV CEO Nomin Chinbat added, “Mongol TV is excited to acquire the first license for Chef In Your Ear, a highly entertaining format. Mongolians love to cook and audiences are sure to love the show. We were the last country to take Got Talent and just aired it to a 70 per cent share in Mongolia, the highest rating ever for any program. We look forward to taking Chef In Your Ear to this level.”

Warner Bros is distributing the format outside Asia. The show is currently airing on Food Network Canada (English language) and Radio-Canada (French CBC) as ‘Chef À l’Oreille’.

‘Chef In your Ear’ is a cooking competition format in which two professional chefs aim to deliver a restaurant quality dish by remote control. All the cooking is done by two novice cooks, who claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.