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Bollywood’s box office scorecard poor in Q1
MUMBAI: Bollywood has put up a poor box office scorecard in the first quarter of the year. No Hindi movie has crossed the Rs 100 crore mark and only one-third of the releases are even worth mentioning.
Some movie company executives have blamed the cricket World Cup for taking away the half of February and full of March. But a trade analyst pointed out that the World Cup matches were played during the day and, hence, the non-primetime movie-viewing hours could not have been impacted.
Only 13 films released during the quarter were worth mentioning. Of these 13, four—‘Roy’, ‘Tevar’, ‘Shamitabh’, and ‘Hawaaizada’—flopped at the box office.
While Akshay Kumar-starrer ‘Baby’ did good business and recovered its cost, it could not cross the Rs 100-crore threshold.
Two films did average business, while three small-budget films were declared as moderate hits by the trade pundits—‘NH10’, ‘Badalapur’, and ‘Dum Laga Ke Haisha’. Shemaroo’s ‘Hunterrr’, which is still running in the multiplexes, has also recovered its cost.
“Traditionally, this quarter has been bereft of star-led films. This time, some of the lesser-known films did good business, but what we missed was one the Rs 100-crore film, which we typically see around the 26 January holiday,” said Viacom18 Motion Pictures COO Ajit Andhare.
The softness in satellite rights purchases has also impacted the business of movies. “Most of the movies have not been able to sell the satellite rights. Once broadcasters start buying the rights, the situation will be different,” said a movie studio executive.
Though Eros International had the maximum number of films, it was a mixed bag for the studio. The losses from ‘Tevar’ and ‘Shamitabh’ far outweighed the profits from ‘Badalapur’ and ‘NH10’.
T-Series had one hit and one major flop from ‘Baby’ and ‘Roy’ respectively, while Yash Raj Films’ ‘Dum Laga Ke Haisha’ was a success at the box office. Reliance Entertainment’s ‘Hawaizaada’ was a debacle, while Shemaroo’s ‘Hunterrr’ recovered the cost and is still running.
Viacom18 Motion Pictures had only one release, ‘Rahasya’, a murder mystery inspired by the Aarushi Talwar murder case. However, the release got delayed because of a petition filed in the High Court by Aarushi’s parents. The film saw a limited release.