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Black White Orange appointed licensing agent for ‘Baahubali’ franchise, targets Rs 20–25 cr from retail sales

MUMBAI: Black White Orange Brands (BWO), a licensing and merchandising solutions firm, has been appointed the global licensing agent by Arka Mediaworks Entertainment for their National Award-winning film ‘Baahubali’.

The second part of the franchise, ‘Baahubali – The Conclusion’ will hit the screens worldwide in April 2017.

The company is targeting Rs 20–25 crore of retail sales from Baahubali merchandising and licensing.

With an aim to create a brand experience, BWO will work closely with Arka Mediaworks to conceptualise design, represent the Baahubali franchise across a wide range of categories, and look at several licensing and retail partnerships, globally.

Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures, etc. to date, BWO makes its first Bollywood brand foray with Arka Mediaworks’ ‘Baahubali’.

“We are pleased to announce our association with Black White Orange. The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We are excited to see the brand come alive across through merchandising partnerships. We’re confident that Black White Orange’s expertise, combined with the Baahubali franchise, will translate into an exciting offering of consumer products,” said ‘Baahubali’ director SS Rajamouli.

Arka Mediaworks CEO Shobu Yarlagadda said, “We are delighted to launch our branded merchandising portfolio, and we are glad to have found a partner in Black White Orange. We are confident that its unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

BWO founder and CEO Bhavik Vora said, “When we established Black White Orange a year back, we had a vision of creating a world-class merchandise programme of cult Indian brands. After the successful launch of Yuvraj Singh’s brand YWC recently, we are extremely excited to bring to life, the biggest blockbuster of all time, ‘Baahubali’, through a well-conceptualised, high-quality merchandise programme for Indian and global fans.”