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BigFlix re-launched, price fixed at Rs 50 per month
MUMBAI: Anil Ambani-led Reliance Entertainment’s on-demand movie platform BigFlix has re-launched in a multilingual avatar featuring nine Indian languages.
The platform will also be launched in international markets such as the US, Canada, UK, Middle East, Australia, New Zealand and South East Asia, which are important markets for the company after India.
BigFlix is focusing primarily on subscription video-on-demand services and has priced the service at Rs 50 per month in India. In the US, the platform will be launched in the coming three months at $1.99 per month.
The re-launched platform will have 2,000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali. The platform features content from big banners such as Dharma, Disney, Viacom, Phantom, Telugu One and Rajshri Productions.
The platform is said to deliver a personalised theatre experience to users who can stream and download movies free of ads on any internet-connected device including personal computers, tablets, smartphones, smart TVs and game consoles.
BigFlix users will be able to switch devices—smartphone to tablet to television and back—in the middle of a film. A user can connect to five devices. The same technology will also allow a clean and smooth film-viewing experience, adjusting according to the internet speed, seamlessly.
Reliance Entertainment, digital CEO, Amit Khanduja said, “Globally, the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. With Bigflix we are not only looking into OTT platform but also the technology which is playing an important aspect. When we say technology, it’s not just the backend. For us technology is what we can offer to you as a consumer, the consumer experience and ability to find the content when its needed on any device, the content which the user can start off on tablet and finishing off on TV is very unique which we want to provide. We want to offer high-quality video content across devices.”
Currently, the platform has partnered Sony Bravia TV, Dish Network in North America and several other hotels. The platform is planning to get on board more such partnerships and exclusive content in the future.
Speaking about future plans for BigFlix, Reliance Entertainment COO Shibasish Sarkar commented, “We are planning to offer original content down the line, but right now we are not in a hurry to put everything in a basket and ask audience to select. There are some strategic plans which we will are planning to announce in the six weeks times. Right now we have offered movies curated according to the geographies, the next level of thought process will be curating short film, which will be dependent on what genre works for which market, and then down the line we will decide whether to go for long format.”