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Bharti Entertprises partners Brightstar to bring mobile technologies to India
MUMBAI: Bharti Enterprises has inked a definitive agreement with Brightstar Corp, a wireless distributor and provider of diversified services, to bring the latest mobile technologies and services to the fast growing Indian market.
As part of the agreement, Brightstar’s subsidiary will acquire a majority interest in Beetel Teletech Limited, a leading company in the distribution and sale of communication and media devices, enterprise solutions and IT products in India. Beetel will retain its name and all existing employees, and will continue operating from its headquarters in Gurgaon, India.
Founded in 1985, Beetel is part of the Bharti Group and manufactures high quality fixed line telephones for Airtel, BSNL / MTNL as well as the retail market and exports to over 30 countries across five continents.
Moreover, Brightstar will bring the latest mobile devices and accessories from top manufacturers for distribution through Beetel’s established distribution platform throughout India.
Bharti Enterprises vice-chairman Rakesh Bharti Mittal said, “The Indian mobile market is entering the next phase of growth, which will be driven by data services on 3G and 4G technologies. The smartphone market in the country recorded triple-digit growth in 2013 and offers a huge opportunity going forward. The new mobile businesses and related technologies that Brightstar is bringing to Beetel will help drive significant growth by leveraging our deep distribution strength.”
Brightstar Corp founder CEO Marcelo Claure added, “India represents a tremendous growth opportunity for both devices and attached services as consumers continue to upgrade from feature to smartphones in record numbers. Beetel is a recognized leader in technology distribution in India, and we look forward to enhancing the company’s strong position.”
Brightstar also distributes and markets a range of technology brands like Samsung, Panasonic, Polycom, Avaya, AMX, Extron, RADWIN, Huawei and SanDisk. In India, the company has a B2B distribution reach with over 500 distributors and partners, 10,000 retailers and 28 warehouses spanning across the country.
Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri-business, financial services, retail and manufacturing. Bharti Airtel Limited, the group’s flagship company, is a leading global telecommunications company with operations in 20 countries across Asia and Africa.