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BBC Worldwide signs two programme sales deals in Thailand
MUMBAI: BBC Worldwide has signed two new programme sales deals in Thailand with Thai Public Broadcasting Service (Thai PBS), the primary free-to-air TV broadcaster in Thailand, and STG Mediaplex, a third-party content aggregator that acquires content based on their clients’ business model.
The deals mainly consist of programmes from the natural history and factual genre. The titles from BBC will be available in HD for viewers in Thailand.
BBC Worldwide Asia SVP and GM Southeast Asia and channels lead Asia Mark Whitehead said, “The deals in Thailand mark a milestone for BBC Worldwide as we continue to forge our footprint across Asia. Thailand has always been a key market for BBC Worldwide, and we are very excited to be able to expand our presence here with the country’s public broadcasting service, Thai PBS, and STG Mediaplex.”
As per the association with Thai PBS, BBC Worldwide will provide key natural history titles like David Attenborough’s ‘Natural Curiosities’ (series one and two), a series which follows award-winning broadcaster and naturalist Sir David Attenborough as he reveals the animals that have intrigued him the most; natural history title ‘Hidden Kingdoms’, which takes viewers into an unexplored miniature world of the planet’s smaller animals; and ‘Tarsier Tails’, a 25-part series that reveals the secret world of the elusive Tarsiers.
Thai Public Broadcasting Service programme bureau director Suwit Sasanapichit said, “BBC Worldwide have been great partners of Thai PBS and we are happy to extend our relationship with them. Being the primary free-to-air TV broadcaster, we have the duty to air programmes with quality content and BBC Worldwide is able to provide quality programmes that meet our mission.”
Other programmes in the deal include entertainment and preschool titles like ‘Robbie Williams – One Night at the Palladium’ and ‘The Numtums’ (series one).
On the other hand, the deal with STG Mediaplex consists of natural history and factual titles including ‘Human Planet’, the first BBC natural history programme to focus entirely on human beings as a subject; ‘Expedition Tiger’, a series that tracks the jungles and mountains of Bhutan in search of a secret tiger population and ‘Top Gear Korea’ (series one and two), the South Korean adaptation of the popular Top Gear series.
STG Mediaplex managing director Joe Suteestarpon said, “Viewers in Thailand understand and appreciate quality content. With BBC ‘s reputation for producing top quality and award-winning natural history and factual genres, we believe that the newly acquired programmes will be very well received in Thailand.”