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BBC Worldwide launches first channel for cruise ships

MUMBAI: BBC Worldwide has announced the launch of a global entertainment channel, BBC HD, the company’s first channel produced exclusively for cruise ships and the wider maritime market.

It will go live through Global Eagle Entertainment’s (GEE) MTN TV network, with P&O Cruises and Cunard being the first to offer this to their guests.

Content on the new channel will cover all genres ranging from drama, comedy and factual entertainment to natural history and documentaries. Fans of much loved soaps such as Eastenders, Holby City and Casualty will be delighted to know that these will air on BBC HD close to the UK broadcast so they can stay up to date with their favourite shows as they enjoy their cruise holiday.

BBC HD complements BBC World News, which launched on MTN TV in 2010 and is available on cruise ships throughout the world.

BBC Worldwide VP, out of home Zina Neophytou said, “There has always been a strong demand for BBC content within the travel and hospitality sectors including cruise ships so launching a bespoke global entertainment channel on MTN TV alongside BBC World News is an obvious step. BBC HD will be the one-stop shop for the best of British TV content.”

“The BBC was our initial launch partner when MTN TV was rolled out in 2010, and once again they are leading the way in pioneering more TV programming choices for cruising passengers around the world. The addition of the BBC HD channel is part of our expansion plan for MTN TV to provide more entertainment options relevant to today’s cruising market,” said Gee executive VP, media, content Walé Adepoju.

P&O Cruises senior VP Paul Ludlow said, “We are delighted that our guests will be able to travel the world but still keep up with their favourite television shows for that touch of home. BBC HD will be a superb addition to our in cabin entertainment and I am sure will be welcomed by our guests on both P&O Cruises and Cunard.”