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BBC Worldwide brings CBeebies brand to Singapore fans with on-ground event
MUMBAI: BBC Worldwide, in partnership with Plaza Singapura and Millennium Entertainment International (MEI), presents ‘CBeebies Live! You’re A Star This Christmas’
This is’ CBeebies Live!’s’ first appearance in Asia. This will be a two-week long music-themed extravaganza in Singapore – with the CBeebies characters, Zingzillas and Teletubbies, performing at family-friendly mall, Plaza Singapura.
The show is free for all visitors to the mall, with performances every day except Tuesday.
BBC Worldwide Asia senior VP, GM South East Asia and Channels Lead Mark Whitehead said, “Presenting CBeebies Live! in Singapore is part of our continuing efforts to bring the channel to life. Learning through play is a major pillar of CBeebies and CBeebies Live! allows us to extend the brand beyond the television screen. We are extremely proud to work with our valued partners, MEI and Plaza Singapura, to present this show format, and are confident that the show, like the programmes on the channel, will spark imaginative play and social interaction.”
Plaza Singapura and The Atrium@Orchard GM Melissa Ang said, “We are very happy to once again be working with BBC Worldwide. Last year we worked with BBC Worldwide to present the Mister Maker Make it Live Show. The show was extremely successful with more than 3500 preschoolers and their carers attending the performances over a weekend. We are confident that CBeebies Live! at Plaza Singapura will be as or more enthusiastically received and will get the young and young at heart dancing and singing on the ‘dance floor’.”
MEI executive producer Ryan Mortimer said, “We have worked with BBC Worldwide and the CBeebies brand through events such as the Charlie and Lola live show, and we are pleased to be part of CBeebies Live! inaugural show in Asia. At MEI, we pride ourselves in producing quality shows and we have always been able to do so with CBeebies”.
‘CBeebies Live! You’re A Star This Christmas’ will be at Plaza Singapura till 15 December, with two shows per day on weekdays (there will be no shows on Tuesdays) and three shows per day on weekends. The event will be free to the public and includes a “Meet and Greet” session which the public will need to win passes for.