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BBC Earth branded block launches on new doc channel in South Korea
MUMBAI: BBC Worldwide has inked a deal that sees for the first time a BBC Earth branded block in South Korea.
The block is now available on leading Korean cable channel KMH’s newly launched documentary channel, DocuOne. It launched together with DocuOne on 18 July and will be available for six hours a day, in two-hour prime time slots, as part of a basic cable package to over 12 million households. Programmes on the block are subtitled in Korean.
‘Planet Earth’ kicks off the BBC Earth block. The show celebrates the amazing variety of the natural world. Viewers will also be privy to ‘Frozen Planet’, a natural history documentary that takes you on a spectacular polar expedition into a breathtaking landscape most humans will never experience.
‘Hidden Kingdoms’ is also in the lineup, slated to give DocuOne viewers an idea of what it feels like to be shrunk down and immersed into a magical world of fantastic creatures living incredible, action-packed lives.
“Having previously worked with KMH to deliver premium BBC dramas, we are very excited to partner with them to bring our award-winning and ground-breaking natural history content to their viewers. We are excited that BBC Earth is in the lineup to kickstart DocuOne, and are confident that the block will be a hit in Korea,” said BBC Worldwide GM North East Asia Soojin Chung.
KMH director of broadcasting Seong Soo Kim commented, “We are delighted to work with BBC Worldwide to launch DocuOne. With BBC Earth as a branded block on the channel, we are confident in positioning DocuOne as a premium documentary channel in South Korea. This is a great opportunity to develop the relationship between KMH and BBC Worldwide, and we hope to get a lot of support and encouragement for our new channel.”
In India, Sony BBC Earth is a joint venture channel with BBC Worldwide and Sony.