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BARC releases policy on intentional watermark switch-off by a subscriber

MUMBAI: Television ratings measurement agency BARC India has released its policy on intentional watermark switch-off by a subscriber. This policy supersedes all other policies pertaining to intentional watermark switch-off by a subscriber.

Any missing watermark for a duration greater than 12 hours, which cannot be resolved by the subscriber, would be treated as a case of intentional switch-off. In such cases, BARC India’s technical team would establish the same and report such cases to the management. The management would certify the incidence to be a case of intentional switch-off and report the same to the BARC India chairman and the CEO.

The chairman and the CEO would jointly decide to proceed with a response from BARC India. The response to such incidences is outlined below:

  • BMW data of the channel(s) for which the watermark has been switched off will not be released at any point for the period when the watermark is missing.
  • Subscriber login for the network would be deactivated from the moment intentional switch-off has been established.
  • Once the watermark is switched on, both BMW data for the channel and subscriber login for the network would not be available for a further period of six months.