- McDonald’s to shut down 169 outlets in India
- Triple talaq violates rights of Muslim women: SC
- WhatsApp Coloured Text Status Now Rolling Out to Android and iPhone
- Airtel to launch its own Rs 2500 4G smartphone before Diwali
- Sasikala uses 'barricaded corridor' in jail premises as private space, claims former DIG Roopa
- Police verification for passport to go online within a year
- 'Routine run' kills second IMA cadet in 2 days; 5 in hospital
- MLAs supporting TTV Dinakaran meet Governor, demand Palaniswami's removal
BARC releases policy on intentional watermark switch-off by a subscriber
MUMBAI: Television ratings measurement agency BARC India has released its policy on intentional watermark switch-off by a subscriber. This policy supersedes all other policies pertaining to intentional watermark switch-off by a subscriber.
Any missing watermark for a duration greater than 12 hours, which cannot be resolved by the subscriber, would be treated as a case of intentional switch-off. In such cases, BARC India’s technical team would establish the same and report such cases to the management. The management would certify the incidence to be a case of intentional switch-off and report the same to the BARC India chairman and the CEO.
The chairman and the CEO would jointly decide to proceed with a response from BARC India. The response to such incidences is outlined below:
- BMW data of the channel(s) for which the watermark has been switched off will not be released at any point for the period when the watermark is missing.
- Subscriber login for the network would be deactivated from the moment intentional switch-off has been established.
- Once the watermark is switched on, both BMW data for the channel and subscriber login for the network would not be available for a further period of six months.