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Arsenal, MP & Silva renew the club’s media rights and content partnership

MUMBAI: International sports media company MP & Silva (MPS) and Arsenal Broadband Limited (ABL), the digital arm of Barclays Premier League club Arsenal FC, have agreed an extension to their existing six-year deal, which will now run through until 2018/19.

Under the new deal, MP & Silva will continue to distribute the club’s International Programming Block (The Arsenal Media Channel) and remain the club’s strategic media advisor.

The new deal follows on from the announcement earlier this year that in 2013/14 season, MP and Silva delivered a record distribution of the Arsenal Media Channel to 130 territories in 5 continents, covering a potential audience reach of 392 million households in Europe, Asia-Pacific, Mena, Latin America and North America.

The Arsenal Media Channel is the club’s weekly three-hour International Programming block, produced in High Definition, and which consists of delayed match coverage from all domestic competitions, news, interviews and behind-the-scenes club life stories. MP & Silva will continue to distribute this content worldwide, across all platforms, excluding mobile.

The extension cements an extremely strong relationship between the two parties that continues to deliver the broadest possible reach for Arsenal content to its fans across the globe. Under the original deal, MP and Silva had helped Arsenal to establish an in-house production unit, which now creates weekly content for the International Programming Block and across all of Arsenal’s platforms, including social media. In an ever-changing media market, this has enabled Arsenal to create both platform specific and localised content for different markets, which is integral to the club’s domestic and international development strategies.

Arsenal chief commercial officer Tom Fox said, “We are extremely pleased to be renewing our long term strategic media partnership with MP and Silva two years early and for an additional four-year term. This partnership has already enabled us to dramatically improve the production values and global distribution of our club content to satisfy the demand of our tens of millions of fans worldwide. We are selective about who we partner with at Arsenal and we are proud of our association with one of the leading sports media companies in the world. We look forward to an exciting future together.”

MP and Silva founding partner Riccardo Silva commented, “We’re delighted to continue to work with Arsenal to provide original content, which we will jointly create to serve the fragmented way that the clubs 30 million supporters around the world experience their media. Sharing the knowledge and skills in our two organisations is a great combination, as we look to move from the traditional television-centric approach, towards a broader multi-platform experience.”