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Arré partners Indian Express to create video documentaries
MUMBAI: Arré, the digital media venture of Ronnie Screwvala, B Saikumar and Ajay Chacko under UDigital, has entered into a strategic partnership with The Indian Express to create video documentaries to be distributed across digital and linear platforms globally.
As per the deal, Arré and The Indian Express will jointly produce investigative documentaries for a world audience.
UDigital co-founder Ronnie Screwvala said, “We are delighted to partner an institution like The Indian Express Group, which has stood for journalism of courage and we hope to break new frontiers of storytelling for a new generation of Indian and global audiences. This collaboration represents a new generation of partnerships that bring together complementary strengths in the digital era.”
UDigital co-founder and MD B Sai Kumar added, “Arré is excited and honoured to partner India’s foremost news organisation that has consistently set the bar for journalism. We admire Express’ exponential growth over the past few years on the digital medium and are looking forward to bringing alive, across new media, the path-breaking work done by their team of fearless journalists. The raison d’être of the partnership is to make documentaries that appeal to the mainstream and resonate with the youth.”
The Indian Express Group boasts over eight decades of legacy and one of the finest collections of award-winning journalism to its credit. It is one of the most fearless news organisations in South Asia.
Arré aims to bring a new idiom of cross-genre and cross-format storytelling to India’s burgeoning digital audience of over 300 million and over 700 million mobile consumers.
Indian Express wholetime director and head of new media Anant Goenka said, “Arré is an ambitious and exciting project championed by a visionary leadership that understands the need for high-quality, original content produced in a made-for-digital format. Not digital-first, or digital-friendly, but digital-only. We believe that some of the journalism that we have been doing has the potential to reach an even wider audience. With Arré, there’s a meeting of minds in terms of commitment to quality storytelling and the need for a different and disruptive tonality. We’re excited by the potential of this powerful combination.”
Arré will bring its creative and video expertise in storytelling across digital multimedia platforms, to explore a range of subjects across the Indian subcontinent.
From human interest to geopolitics to socio-cultural issues to crime and emerging youth culture, these documentaries will use fact-based reportage to connect with a discerning and demanding Indian audience as well as a global one interested in seeing impactful stories from India and the subcontinent.
“The partnership with Arré adds an exciting new dimension to The Indian Express’s investigative and explanatory journalism,” said The Indian Express chief editor Raj Kamal Jha. “Arré’s team has a formidable record of excellence in TV and cinema. Together, we shall work to translate our journalism—done first for print to the highest standards of fairness and accuracy—into the evocative language of a documentary. And ensure that the story always gains in translation.”