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Apple hires Sony Pictures Television presidents to oversee video programming

MUMBAI: Apple has announced that Jamie Erlicht and Zack Van Amburg are joining in newly created positions overseeing all aspects of video programming.

Erlicht and Van Amburg will lead video programming worldwide, reporting to Eddy Cue.

They join Apple from Sony Pictures Television where they have served as presidents since 2005, and have been responsible for shows such as ‘Breaking Bad’ and its spinoff ‘Better Call Saul’, ‘The Crown’, ‘Rescue Me’ and many more.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television. We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality,” said Jamie Erlicht.

“Apple has a relentless focus on delighting customers with their products. We will bring that same intention to We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead,” said Zack Van Amburg.

Erlicht and Van Amburg have served as Sony Pictures Television presidents since 2005. Under their leadership, the studio’s slate of original primetime series more than tripled. They have expertise producing television for global audiences and creating programming for a wide range of services including shows for Amazon, Hulu and Netflix.