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APAC Effie announces Jarek Ziebinski as 2015 Awards chairman

MUMBAI: APAC Effie, which recognises marketing effectiveness excellence for the Asia Pacific region, has announced Leo Burnett Asia Pacific chairman, CEO Jarek Ziebinski as the Awards Chairman for the 2015 Awards.

An advocate of effectiveness excellence, Ziebinski’s connection with Effies dates back more than a decade ago when he founded and headed the Polish Effie Awards as President. He subsequently served as a judge for the Euro Effie Awards, among numerous other effectiveness awards in the region.

Ziebinski has 28 years of experience in the advertising and marketing industry, 18 of which have been at Leo Burnett. He was Leo Burnett Central and Eastern Europe (CEE) chairman, CEO for close to a decade before relocating to Singapore in 2009 to take up the helm as President for the agency-network in the Asia Pacific region.

In 2014, he was promoted to Leo Burnett Asia Pacific chairman, CEO including Greater China region. He oversees Leo Burnett offices and affiliates across 22 cities, with over 2,000 employees. Ziebinski is also a member of the Leo Burnett Worldwide Global Executive Leadership Team.

He said, “It is an honour to be invited by APAC Effie to lead the 2015 Awards as Awards Chairman. Effie is recognised throughout the industry as the standard of marketing effectiveness excellence and one competition that truly has a global reach.

“Marketing effectiveness is a subject close to my heart since I joined the business 28 years ago. It represents the core reason for the existence of our industry. It is my privilege to have the opportunity to do my part in helping Effie Awards to drive marketing effectiveness excellence here in Asia Pacific, one of the most dynamic regions in the world.”

APAC Effie Committee chairman Anthony Kang commented, “We are delighted to have found Jarek for this role. His wealth of experience and remarkable spirit in championing effectiveness, amongst others, will introduce valuable perspectives and are no doubt the best assets for APAC Effie. Jarek is a commendable leader and is undeniably well-suited for the role.”

Following a first year, APAC Effie Awards returns in 2015, continuing to honour and celebrate the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. The call for entry will begin in the coming weeks.