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ALTBalaji launches on Amazon’s Fire TV Stick

MUMBAI: Balaji Telefilms’ original content subscription service ALTBalaji is now available on Fire TV Stick, Amazon’s internet streaming device with voice remote recently launched in India.

ALTBalaji will be providing a special introductory offer on their yearly subscription packs to Fire TV users worldwide and will be marketing the service to its audience.

Launched on 16 April with five original shows, ALTBalaji is adding new shows every month for its viewers to binge-watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors.

The list of artists includes Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, among many others.

The Fire TV Stick with voice remote is a plug-and-play device that connects to the television’s HDMI port and allows users to access digital video content from a host of providers.

ALTBalaji is one of the featured apps on the streaming device, allowing users to access 250 hours of original and exclusive content comprising shows from all genres in addition to original kids content.

Speaking about the partnership, ALT Digital Media Entertainment CEO Nachiket Pantvaidya said, “The ALTBalaji app on Fire TV Stick with voice remote allows Fire TV stick users worldwide to enjoy our original shows and provides the existing consumers the ability to stream the shows on TV screens using the Fire TV Stick with voice remote. This helps expand the reach of our content to smart TVs, which already sees significant traction. This is in line with our philosophy of providing our subscribers maximum options to catch our shows on the screens of their preference.”

ALTBalaji launched with shows like ‘DevDD’, ‘Karrle Tu Bhi Mohabbat’, ‘Boygiri’, ‘Bewafaa Sii Wafaa’ and ‘Romil & Jugal’. It has also added ‘The Test Case’, starring Nimrat Kaur and Maya Thirrai, the first Tamil original web series to the portfolio. ALTBalaji has already seen more than three million downloads across iOS and Android users and was recently the third top-grossing app in iTunes in India in the entertainment section.