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ALTBalaji integrates JioMoney as a payments platform

MUMBAI: Over-the-top (OTT) platform ALTBalaji has integrated with JioMoney, the mobile wallet from Reliance Payment Solutions, to provide digital transaction experience to its subscribers.

The integration will enable easy and hassle-free subscription payments for ALTBalaji’s customers.

ALTBalaji was launched on 16 April with five original shows and adds new shows every fortnight for its viewers to binge-watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors.

The list of artists comprises Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal and more.

JioMoney is the PPI wallet offered by Reliance Payment Solutions Ltd to carry out instant cashless transactions. Jio Money offers a safe and secure platform for making digital transactions at both physical and online stores.

JioMoney users can do mobile and DTH recharges, make everyday payments at physical stores, send/receive money, pay insurance premiums, manage finances, get great deals, and much more. Simultaneously, JioMoney Merchants can also leverage the digital ecosystem to bring greater choice and benefits to their customers.

Commenting on the partnership, ALTBalaji CEO Nachiket Pantvaidya said, “ALTBalaji is the #1 repository of original and exclusive Indian content in the OTT space today. Our integration enables us to synergistically target quality content to JioMoney consumers while allowing an easy and quick means to pay and subscribe via JioMoney.”

ALTBalaji launched with shows like ‘DevDD’, ‘Karrle Tu Bhi Mohabbat’, ‘Boygiri’, ‘Bewafaa Sii Wafaa’, ‘Romil & Jugal’ and has added ‘The Test Case’ starring Nimrat Kaur and Maya Thirrai—the first Tamil original digital series—to the portfolio.

ALTBalaji already has over 3 million downloads across iOS and Android users and was recently the No. 3 top-grossing app on iTunes in entertainment.