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ALT Balaji’s new web series ‘Karrle Tu Bhi Mohabbat’

MUMBAI: ALT Balaji, the OTT platform of Balaji Telefilms which has gone live and is expected to commercially launch on 15 April, is expanding its portfolio of original content.

The OTT platform on Friday announced a new web series titled ‘Karrle Tu Bhi Mohabbat’ on social media.

The upcoming web series will comprise 14 episodes and tell an unconventional love story.

Produced by Balaji Telefilms, the series will bring back television’s loved on-screen couple Ram Kapoor and Sakshi Tanwar. They were last seen together in Ekta Kapoor’s television series ‘Bade Achhe Lagte Hain’ in 2011.

The makers unveiled the poster of ‘Karrle Tu Bhi Mohabbat’ featuring both Kapoor and Tanwar. The show tells the story of two people who, despite coming from different backgrounds, fall in love. Kapoor plays the character of a celebrity with a massive fan following, while Sakshi plays a social activist.

The OTT platform is also working with Endemol Shine on a finite fiction show. The yet-to-be-titled web series is directed by Nagesh Kukunoor and stars Nimrat Kaur.

ALT Balaji’s original content line-up consists of shows that range across genres. The five upcoming shows already unveiled are drama series ‘Dev DD’, ‘Romil and Jugal’, a romance drama ‘Once Upon A Night When They Met’, a comedy series ‘Boygiri’ and a Tamil thriller ‘Maya Thirrai’.

As reported earlier by TelevisionPost.com, the original content carries the tag #itsoriginal. The shows in Indian languages will be made available soon. The
content categories include shows, movies, kids and comedy.

ALT Balaji will start with 60-80 episodes of content. The plan is to create 300 hours of original content in the year, Balaji Telefilms Ltd Group CEO Sameer Nair had earlier said.

The service will be priced at Rs 60 per month. ALT Balaji will have a mix of subscription-based and premium ad-supported models.

To launch and expand the digital media unit, Balaji has raised Rs 150 crore by issuing preference shares to global investors like Atyant Capital India Fund – I, Vanderbilt University, GH , GHI LTP Ltd, GHI HSP and GHI ERP.

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