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ALT Balaji partners Ola’s connected car platform Ola Play

MUMBAI: Balaji Telefilm’s OTT platform ALT Balaji has tied up with Ola’s connected ridesharing car platform Ola Play to provide entertainment on the go.

Thanks to this collaboration, a preview of ALT Balaji’s original and exclusive shows will be available to Ola Play customers across the country.

Users will be able to access a vast collection of original shows produced and curated by ALT Balaji, and they can seamlessly control the app through their smartphones as well as a device mounted at the back of the seat.

nachiket1Commenting on this alliance, ALT Balaji CEO Nachiket Pantvaidya said, “Ola is the only ridesharing app in India that links mobility to an unparalleled in-cab experience, providing a great platform for content creators like us with a unique opportunity to reach out to a wide customer base. With an average ride time of 45 minutes or more, travellers are usually deprived of options. But through Ola’s unique connected experience for travellers, Ola Play users can now access an assortment of ALT Balaji’s shows from multiple genres, and beat traffic woes. All new shows will be available on Play, and for more content, users can download the ALT Balaji app through Ola’s free in-cab Wi-Fi connectivity. We look forward to our continued association with Ola Play to create the best possible experience for Ola customers.”

Present in cities such as Bengaluru, Delhi, Mumbai and Hyderabad, Ola Play will offer ALT Balaji with the opportunity to engage with Ola customers. Ola Play is powered by proprietary in-car and cloud technologies from Ola. The technology brings advanced car controls, choice of personalised content and a fully-connected interactive experience for its customers.

Ola Play senior director and head Ankit Jain said, “Content partnerships such as ALT Balaji play a huge role in enhancing the unique customer experience that Ola Play as a pioneering innovation has to offer. The strategic tie-up aims to provide fresh and exclusive content to our customers who can control the entire experience and engage with the content. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, building an experience that is intelligent, contextual and unique.”

ALT Balaji was launched on 16 April 2017 with five original shows and the app will unveil new shows every fortnight for its viewers to binge-watch. ALT Balaji aims to create 250+ hrs of original content this year for its viewers across the world. The platform recently launched a new series ‘The Test Case’, directed by Nagesh Kukunoor and starring Nimrat Kaur as the first female officer in a combat role.

Apart from ‘Test Case’, the platform has announced 32 new shows which will be launched soon. The content has been created by some of the best talent in the Indian entertainment industry, including critically acclaimed directors and actors. The list of artists includes Juhi Chawla, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal and many more. ALT Balaji now has the widest payment options amongst SVOD OTT services in India.