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Airtel announces strategic partnership with ‘Baahubali 2’

MUMBAI: Telecom major Bharti Airtel has announced a partnership with ‘Baahubali 2: The Conclusion’ to roll out special products for the fans of the forthcoming epic mythological film.

Baahubali 2A range of Airtel ‘Baahubali 2’ products were unveiled by the upcoming film’s star cast today to add to the excitement around the arrival of the one of the most-anticipated Indian films of the year.

Special ‘Baahubali 2’ 4G SIMs

For Baahubali fans Airtel has launched a special ‘Baahubali 2’ 4G SIM with free 4G data benefits. In addition, the company has launched special ‘Baahubali 2’ 4G recharge packs that offer great value to customers.

Exclusive ‘Baahubali’ content

Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. Besides, Wynk Music, Airtel’sOTT music app, will have the star cast of ‘Baahubali 2’ as guest editors on the app and users can enjoy specially curated playlists.

Bharti Airtel director of consumer business & CMO Raj PudipeddiBharti Airtel director of consumer business & CMO Raj Pudipeddi said, “As India’s largest and fastest mobile network, Airtel is thrilled to partner ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite ‘Baahubali’ fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.”

Bharti Airtel CEO Andhra Pradesh, Telangana Venkatesh Vijayraghavan said, “Customers can now also experience high-speed data on the seamless Airtel ‘Baahubali’ mobile broadband network to enjoy all the film content from the internet. Customers can also enjoy our specially curated Wynk Music playlists, exclusive videos on Airtel Movies and much more apart from trying their luck at exciting online contests.”

Airtel will also introduce an online engagement programme across various digital platforms to bring the exciting world of ‘Baahubali’ closer to its consumers. An outdoor campaign will be live soon making the movie and Airtel 4G come alive across customer touch points in the country.