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AirAsia India joins ISL’s NorthEast United FC as sponsor

MUMBAI: AirAsia India has announced its association with Indian Super League (ISL) franchise Northeast United Football Club as a sponsor.

AirAsia said that it has a tradition of promoting sports and this association signifies the brand’s testament towards appreciating sporting talent. The Northeast region of India has traditionally been the hotbed for football in the country.

Supported by John Abraham, the Northeast United Football Club is known for its inclusiveness, emerging young talent and passion. The association also accentuates AirAsia’s effort to recognise the strengths and potential of sportsmen and provide encouragement to the players.

John Abraham Northeast United Football ClubAirAsia India CEO, MD Mittu Chandilya said, “We are extremely interested in the development of North East. The initial signs that we have received in the market have been very encouraging. Our association with football connects us back to AirAsia’s association with Queens Park Rangers and our love for the sport. Abraham has been a great personal friend and we are very happy to come together with him this way and support his energetic team. We believe that anything that goes to the grass root level in enabling local development in a region like North East is something we should stand for. Sports is an important thing that AirAsia has constantly been supporting. I am extremely happy about associating with NEUFC as we believe that coming together with a true partner who understands our business gives us a platform to do wonders. Let’s football!”

Indian actor/producer, and owner of North East United Football Club John Abraham said, “Sport and travel both have a unique power to reach people and bring them together. We are delighted that AirAsia will be supporting us this season and I look forward to further strengthening our relationship in the coming years. My good friend Mittu and I will be watching the games together in Guwahati. We think very similarly about the development of football and passion we have for the North East sector. I am thrilled about working with his dynamic team and a brand like AirAsia to do some great things with NEUFC.”

AirAsia India currently has Bengaluru, Kochi, Goa, Chandigarh, Jaipur, Pune, Vizag, New Delhi, Guwahati and Imphal in its network of destinations.