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Aidem Ventures hires Sanjay Hemady and Sandeep Singh as SVPs

MUMBAI: Aidem Ventures has made two senior-level appointments—Sanjoy Hemady as SVP of broadcast sales and Sandeep Singh as SVP of strategy and business development.

Both Hemady and Singh come with more than two decades of media experience. They will work alongside Aidem Ventures president Alok Rakshit and SEVP Joydeep Ghosh.

Regarding the new hires, Rakshit said, “I am delighted to welcome Sanjay and Sandeep to the Aidem family and wish them success in their new roles. I am confident that their rich experience and leadership assets will definitely be valuable for Aidem in the long run.”

Joining the company from Clear Media, Hemady has worked in senior managerial roles across sectors like Clear Media India and CNBC TV18. He was actively involved in driving the business at media companies like MTV,, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express.

Speaking about his new responsibility, Hemady said, “Aidem Ventures is one well-poised media organisation backed by zealous personnel. I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identifying and scaling up Aidem’s growth opportunities in the coming years.”

Singh has served across organisations such as RK Swamy, HTA [WPP], AC Nielsen, Sab TV and Sahara TV.

“Aidem’s repertoire, strong presence, network, work culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to leading a committed squad in exploring new methods of functioning. I am determined to usher in fresh development tactics so as to further unleash Aidem’s potential to the fullest,” Singh stated.

Since 2010, Aidem has been handling channel partners of crucial markets such as Kerala, Andhra Pradesh, Rajasthan, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal, spanning genres such as GECs, movies, news and music. Aidem also enjoys a strategic partnership with Pixel Party, a filmmaking and motion design studio providing services to broadcasters and advertisers.