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Aidem bags revenue monetisation mandate of Kolkata Metro’s INCODA TV HD
MUMBAI: Media sales specialist Aidem Ventures has bagged the mandate to manage the revenue monetisation of West Bengal’s advertising medium, INCODA TV HD.
INCODA TV HD is the high definition (HD) TV channel in the underground metro railway premises of Kolkata. It reaches out to 1.5 crore captive spectators every month from Kolkata & rest of Bengal. The channel is available across all 23 active metro stations.
INCODA TV HD chairman Arijit Dutta said, “Since its inception, we are bringing forth INCODA TV HD as a fresh advertising platform reaching out to millions in Bengal. When we approached Aidem with our proposal, they were more than keen to join hands. Aidem had always been my first choice considering their hold in the media world. I am excited to work with the expert team of Aidem and unleash our potential as a genuine advertising platform.”
With over 30 years of experience, INCODA TV HD stands synonymous to the Metro service in Kolkata today. Each station has 8-10 LED screens allotted with crystal clear audio-visual content on Sports, Entertainment, Music, latest Bollywood and Tollywood gossips.
Aidem Ventures president Alok Rakshit added, “The way INCODA TV HD tactfully reaches out to the West Bengal cosmopolitan audience is commendable. This medium is perfect for the national set of advertisers who desire a better ROI and effective reach in Bengal. I am amazed to see the leading print houses, broadcasters and national clients of Bengal already optimizing INCODA TV HD as a valuable communication tool. I am confident this collaboration will go a long way for the benefit of all the concerned stakeholders.”
INCODA TV HD claims to have a captive audience in the network-less, non-chaotic underground stations. In order to garner maximum eyeballs, the advertisements on INCODA TV HD are strategically telecast just 2-3 minutes prior to the train’s arrival.
According to ORG-MARG reports, above 93% of the daily commuters claim to have seen the advertisements on INCODA TV HD. Recently, AC Nielsen also tied up with INCODA TV as their third party monitoring and certification partner.