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40% of Amazon Prime Video’s active customers have watched ‘Lipstick Under My Burkha’

MUMBAI: The most-watched Bollywood title on Amazon Prime Video is Alankrita Shrivastava’s ‘Lipstick Under My Burkha’.

The film, which released on Amazon’s streaming service on 15 August, has attracted audiences. Around 40% of Amazon Prime Video’s active customers have already watched the movie in the three weeks since its launch on the platform.

‘Lipstick Under My Burkha’, a film that explores female sexuality, has an urban appeal. The movie’s streaming success goes to prove that Amazon Prime Video has a presence in the urban areas.

Amazon Prime Video also had a launch date which was less than a month of Lipstick Under My Burkha’s theatrical release.