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191 mn viewers tuned in to watch the Olympics on Star; PV Sindhu’s final most-viewed TV programme
MUMBAI: The 2016 Rio Olympic Games have set new viewership benchmarks in India. The thrilling badminton women’s singles final between PV Sindhu and Spain’s Carolina Marin have become the most-viewed TV programme on that day by garnering 17.2 million impressions, as per BARC India data for CS 4+ Urban audience.
Overall, 191 million viewers had tuned in to watch the Olympics on Star Sports network across 16 days, which means two out of every three viewers had tuned in to watch the mega event on the network, the broadcaster said.
On Hotstar, more than 5 million viewers watched the badminton women’s singles final match live, unprecedented for any event outside of international cricket. Hotstar claimed to have attracted nearly 70% of the reach of television in affluent homes in the top six metros.
Star Sports was the official broadcaster while Hotstar was the exclusive digital streaming partner in India for the Rio 2016 Olympic Games.
The platform had delivered an incremental reach of almost 10 million viewers in India, with viewers streaming almost an hour of the Games during the two weeks, propelling Olympics into the top brackets of sporting events covered online.
The video streaming platform had provided round-the-clock coverage of the games with 14 live streams for sports fans, establishing new online records.
Star Sports CEO Nitin Kukreja said, “For us, it is a matter of pride that Star Sports is the destination network for multi-sports consumption in the country. Our endeavour to build a multi-sports ecosystem is being rewarded with audience interest and attention not just in cricket but even in other sports. We expect this to further gather momentum with the 2016 Kabaddi World Cup in Ahmedabad, the forthcoming season of the Indian Super League and the home cricket season for Team India. Catering to the ever-growing demands of television viewers and new-age digital sports fans, Star India’s unprecedented reach made the Rio 2016 Olympic Games the most epic sporting event in the history of viewing sports in India.”
Hotstar CEO Ajit Mohan said, “As the world celebrated its sports champions, Hotstar enabled an experience that was unprecedented for sports fans not just in India but anywhere in the world: free access to almost every single moment of the Olympics fans with big moments being curated and showcased on the platform round the clock. Olympics allowed us to showcase our mission of building India’s most exciting content destination on demand.”
Star Sports had devoted multiple channels to the Olympics broadcast. It had also launched a campaign called #IsseBadaKuchNahi that focused on the stature of the Olympics as well as the medal prospects of India. Together with Hotstar, the broadcaster had delivered 3,000 hours of Olympics coverage in India.