21 Nov 2017
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120 mn people joined IPL 10 conversation on Facebook

MUMBAI: The 10th edition of the Indian Premier League, which concluded Sunday with Mumbai Indians winning against Rising Pune Supergiants, has emerged as the most talked about IPL season in the league’s history on social media platform Facebook.

According to a report put out by Facebook, as many as 120 million people joined the IPL conversation on Facebook and recorded 350 million interactions related to the season on the platform.

More people joined the conversation this season than any IPL Facebook has measured, the platform said.

Virat Kohli was the most talked-about player on Facebook, while the Mumbai Indians was the most talked-about team this season.

Throughout the IPL season, teams shared unique moments with fans, giving them unprecedented access to their favourite players and owners.

News and sports publishers, broadcasters, and personalities, including Aaj Tak, ABP News, Crictracker, Firstpost, Hotstar, Sportskeeda, Sky Sports and The Quint, took to Facebook Live throughout the event to provide exclusive match commentary and analysis, as well as engage and entertain fans during the IPL.

ESPN Cricinfo broadcast its show ‘ESPN Matchday Live’ on Facebook, delivering daily previews followed by Facebook fan Q&As every innings break.

News publishers from across the country joined the T20 carnival.

The IPL action did not end on the pitch, as commentators, legends, team owners and other public figures shared their favourite moments on Facebook.