MUMBAI: N. Ranga Rao & Sons, makers of Cycle Pure Agarbathi, announced the appointment of OMD MudraMax for all their consolidated media duties.
OMD MudraMax will now manage the entire portfolio of N. Ranga Rao & Sons, which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies & Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods.
Earlier OMD Mudramax was handling only Cycle Pure Agarbathi brands.
Said N. Ranga Rao & Sons managing director Arjun Ranga, “We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”