Mullen Lintas Mumbai wins creative biz of Motlilal Oswal

MUMBAI: Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai as its creative agency.

As part of the mandate, apart from delivering solutions on conventional mediums like TV, Print, Radio and OOH, Mullen Lintas Mumbai will also provide strategic recommendations and creative ideas for the digital and social space.

Motilal Oswal marketing director Ramnik Chhabra said, “Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact. Important parameters while communicating in a category with low penetration and awareness.”

The win marks Mullen Lintas’ foray into the financial services sector. Launched about a year-and-a-half ago in India, the agency has been having a good run over the past few months with multiple new business wins across key markets of Mumbai, Delhi and Bangalore. This win marks another important milestone for the agency in the current financial quarter after it recently won the new business mandate of Tata CliQ and Too Yumm!

Speaking of the win, Mullen Lintas chairman and CCO Amer Jaleel said: “Motilal Oswal is a large enterprise that’s founded on strong principles. And the simplicity with which they approach financial services is quite impressive. When we met the people behind this inspiring organisation we were really thrilled by their childlike enthusiasm towards the advertising idea that we had proposed. Their reaction and response pretty much sums up our campaign premise. You’ll soon get to see some really clutter breaking work.”

Motilal Oswal Financial Services started as a sub-broker in 1987. The focus of company from inception was to provide research based advice to its clients. Over the past three decades, the company has diversified into retail broking and distribution, asset management, institutional broking, private equity, private wealth management, housing finance (AHFCL) and investment banking. Today the Group’s network is spread over 600 cities and towns comprising 2200+ Business Locations with over 8,50,000 registered customers.