MUMBAI: Music television channel MTV has partnered event management company Wizcraft International to host the first-ever Royal Stag Mega Music Arijit Singh Live in Concert – The MTV India tour.
The concert series is an initiative of GiMA Concerts and is slated to begin on 24 December in Kolkata and will be held across major cities till March 2018. Fans will be able to get their tickets exclusively on ticketing platform BookMyShow.
The tour, curated by Wizcraft Entertainment International and TM Talent Management will reach out to every major Indian city. The tour will mark its footprint in ten prime cities of the nation namely Kolkata, Gurgaon, Chandigarh, Indore, Pune, Hyderabad, Jaipur, Ahmedabad, Guwahati, and Mumbai.
The shows will feature the singer in the lead showcasing his best music. While Arijit Singh shall be singing his biggest hits, the audiences should expect to be surprised with a special element in every city.
Viacom18’s leading brands such as MTV, MTV Beats, Colors and Rishtey will keep audiences engaged with a special broadcast that captures the best moments of the tour. Viacom18 COO Raj Nayak added, “MTV has always been a pioneer where music programming is concerned. Be it introducing India to music television to creating the biggest ever music format shows such as MTV Unplugged, Coke Studio@MTV, MTV Spoken Word and much more. This is the one brand that not only understands music but is also the ultimate word on the youth and is always in tune with what they like. A multicity concert with one of the most celebrated young singers of today, Arijit Singh ticks all the right boxes for us and who better than Wizcraft to execute such a fantastic initiative at such a grand scale. All I can say is, what you see is just the beginning of perhaps a new phenomenon where artist tours are concerned. Just remember MTV brought it to you first!”
Singh has sung over 150 tracks, won more than 50 popular awards and has acquired a staggering fan base all over the world. He has been recognized as the most-heard artist for four consecutive years.
Singh stated, “It will be my first integrated and exclusive India tour and I am grateful to have this opportunity to perform live for my audiences across different cities. This journey along with GiMA & MTV will definitely be an incredible experience for me.”
Wizcraft International, director and co-founder Sabbas Joseph stated, “Wizcraft International has always endeavored to bring forth artists, and concepts that are unique and larger than life concerts witnessed never before. We are glad to present a series of live concerts under the aegis of GiMA concerts in partnership with Viacom18’s MTV with the reigning superstar, Arijit Singh, which also happens to be his first national tour. These concerts are scheduled in the ten cities across the nation with an aim to bring the superstar closer to his mammoth fan base. We look forward to entertaining audiences with the best of his music.”
Speaking about the concert tour, Viacom18 Head – Youth, Music and English Entertainment Ferzad Palia said, “MTV has always been the vanguard for anything related to the growth of good music in India. However, what makes MTV stand out even further is that it’s the universe of the young and so we make sure we reach out to our audience through all the key touch points – be it on air, online, through our merchandise, our cafes or through online events. This 10-city tour is yet another step for us to get up, close and personal with the youth by bringing them today’s biggest Bollywood singer – Arijit Singh – who has established his name as the singer of the most romantic love ballads India has produced in recent times. We are sure that this tour is going to be an exciting opportunity for us and for the youth as well. We hope to bring more such initiatives for our discerning audiences going forward.”
BookMyShow Head- Events (Business Development) Kumar Razdan commented, “BookMyShow has been playing an integral part in bringing some of the best live music experiences to fans across the country. We are now excited to be working with Wizcraft International and GiMA concerts to bring Arijit Singh’s first mega national tour to entertain the audiences. Arijit Singh, with his soulful melodies, has struck a chord with millions of fans in India making him the voice of this generation. As the official ticketing partner for this ten-city tour, we are committed to ensuring a transparent, safe and constant opportunity to his fans to get enchanted by his music and are determined to make this event a phenomenal success.”