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Modi govt spent Rs 3,754 cr on ads till Oct 2017

MUMBAI: The Narendra Modi-led National Democratic Alliance (NDA) government has spent Rs 3,754 crore on publicity in the three and half years till October this year, according to an information received under RTI.

According to the details provided by Information and Broadcasting ministry, the expenditure on advertisements from April 2014 to October 2017 through electronic, print media and outdoor publicity is Rs 3754 crore.

The application was filed by Greater Noida-based social activist Ramveer Tanwar, according to an IANS report.

The central government spent over Rs 1,656 crore on electronic media advertisements, including community radio, digital cinema, Doordarshan, Internet, SMS and TV.

The government spent more than Rs 1,698 crore on print media while outdoor advertisements, which include hoardings, posters, booklets and calendars, the central government consumed over Rs 399 crore.

In 2016, an RTI filed by Tanwar had revealed that the Centre spent over Rs 1,100 crore between 1 June 2014 and 31 August 2016, on advertisements featuring Prime Minister Narendra Modi. The expenditure was only for television, Internet and other electronic media and did not include expenditure on outdoor and print advertisements.

In 2015, another RTI had revealed that the Centre had spent nearly Rs 8.5 crore on newspaper advertisements for the Prime Minister’s monthly radio address “Mann Ki Baat” till July 2015.