20 Nov 2017
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Zoozoo man Rajiv Rao resigns from Ogilvy to pursue film-making

MUMBAI: Rajiv Rao has stepped down as national creative director at Ogilvy & Mather India to pursue a career in film-making.

Rajiv joined Ogilvy in 1999 with his partner V. Mahesh. And shortly thereafter, they started blazing new trails.

Said Ogilvy South Asia executive chairman, creative director Piyush Pandey, “It is not at all easy for me, as I inform you that Rajiv Rao moves on from Ogilvy India to become a film maker. It has been Rajiv’s dream to make films for the last four years. I have nothing but a deep sense of gratitude to Rajiv, that he respected my request to stay on to help make a better and stronger Ogilvy. There are not too many in this business who make a sacrifice of this magnitude.”

Rao will continue to be at Ogilvy till Sonal Dabral takes over. A few days back, Ogilvy announced the appointment of DDB Mudra’s Sonal Dabral as its group chief creative officer and vice-chairman of Ogilvy.

Rao has been responsible for some legendary campaigns including the “second hand smoke kills” campaign for Cancer Patients Aid Association. This campaign won India’s first double Gold at Cannes. He will also be remembered for the pug and zoozoo advertising campaigns for telecom company Vodafone.

In 2009, Rao and Avasthi took on the role of national creative directors and raised the bar up many notches of creativity at Ogilvy India. And since 2015, Rao has played the role alone.

“Loved and admired by one and all in the industry, nationally and internationally, Rajiv is one of the finest creative people and the gentlest giant I have met in my life. I am sure Rajiv will be no less a film maker than the creative leader he has been. We will stay connected in more ways than one,” Pandey said.