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ZenithOptimedia’s Equinox bags UrbanClap media mandate

MUMBAI: ZenithOptimedia Group‘s Equinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital, of India’s largest services marketplace UrbanClap.

With its rich roster of e-commerce clients, ZenithOptimedia Group is expected to play a pivotal role in the services major’s expansion plans.

UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata. It plans to have more than 2,00,000 professionals on the platform and serve over 1,00,000 customers every day in 25 cities. In September last year, it launched its iOS app for customers, which is a first for the local services industry. It already had Android presence.

ZenithOptimedia managing director Hari Krishnan said, “The digital medium has re-wired the relationship between consumers and localized service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

Added UrbanClap co-founder Varun Khaitan, “We started this company with the vision of making localized services accessible to the Indian consumer, in view of a fragmented and unorganized industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”