Live Post
Delhi: Worker dies after inhaling toxic gases while cleaning sewer inside hospital premises
Bihar floods: Toll rises to 253, more than a crore people are now homeless
Key accused in Rs 700-crore Bihar fund transfer scam dies in Bhagalpur hospital
War won't give China any clear gain, only cause casualties, assesses govt
Saudi carrier says Qatar has not approved hajj flights
Three Kashmiri youth arrested for disrespecting National Anthem
2008 Malegaon Blast Case: Supreme Court Verdict On Lt Col Purohit's Bail Today

ZenithOptimedia to handle Indiahomes.com’s media duties

MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com, after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning and buying, and will include digital duties as well.

Indiahomes.com is India’s multi-award winning and leading property advisory company.

Indiahomes.com has also finalised its new positioning, ‘AapKeSaath’ and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is all set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.

ZenithOptimedia group CEO Anupriya Acharya said, “The proposition of professional property advisors fills a crying need, and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com.”

Indiahomes.com VP marketing Himanshu Arora said, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with its strategic framework and ability to execute with speed and accuracy.”