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ZenithOptimedia Group ropes in Tanushree Radhakrishnan as SVP

MUMBAI: ZenithOptimedia Group has hired Tanushree Radhakrishnan. With experience of over 12 years across varied areas like display, search, social and mobile, she has joined the group as senior vice president.

Radhakrishnan will drive the agency’s product standardisation and programmatic agenda. She
report to ZenithOptimedia Group digital companies Performics and Resultrix MD Tanmay Mohanty.

This is her second innings at ZenithOptimedia. She was previously employed in the organisation between 2008 to 2013, and was instrumental in the phase when Resultrix was being integrated into the group.

“The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients,” Mohanty said.

Prior to this stint, Radhakrishnan was with GroupM India where she was the digital head of MEC North.

Radhakrishnan added, “After having spent fantastic 5 years during my earlier stint, I’m excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. So am really thrilled about setting up and leading their Programmatic offering and Product Standardisation, which is the need of the hour and will help us add value to our clients.”

During her career, Radhakrishnan has worked with companies like Webchutney, Carat Media and ABN Amro.

Radhakrishnan started her career in audit and planning at ABN AMRO in 2001. After a two-year run in finance, she made a switch and pursued an MBA in Advertising & Communication from EMPI. In early 2005, she interned with Carat Media, after which she joined Webchutney in 2005 as SEM analyst.

She joined Performics in 2008 and has been involved with performance campaigns for clients. She has worked with brands across categories including Makemytrip, Airtel, HP, Nestle, ICICI, Microsoft, Citibank and Aviva.