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Zenith wins media duties of Citrus Pay and LazyPay

MUMBAI: Zenith, part of Publicis Media India, has won the full range of media duties of payments solutions brands Citrus Pay and LazyPay. Both are a part of fintech company PayU India.

Citrus provides payment gateways, one-tap pay, and other innovative solutions. It has 8000+ merchant partners and 21 million registered users.

LazyPay, on the other hand, is a deferred payment facility. It appears as a payment option on checkout, at websites and apps integrated with the product. Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus.

Zenith Group CEO Tanmay Mohanty said, “With mobile becoming ubiquitous, the digital payments business stands at an inflection point. Greater financial literacy and financial inclusion will ensure that the digital payments sector grows visibly. Both Citrus and LazyPay have significant expansion plans and we hope to give them the competitive edge. The payment solutions space is dynamic and super-charged and Zenith will lead the two brands to success and market leadership .We look forward to delivering Spectacular results for The Payu Team.”

India will witness a phenomenal increase in digital payments over the next few years. As per industry estimates, the digital payments industry in India will grow by 10 times to touch $500 billion by 2020 and contribute 15% of gross domestic product (GDP). Majority of existing digital payment users already prefer this medium to other cash payment methods, say industry surveys.