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YRF associates with FreeCultr Express to launch merchandise
MUMBAI: Bollywood movie studio Yash Raj Films has associated with lifestyle digital platform FreeCultr Express to launch specially designed T-shirts featuring popular dialogues of YRF’s movies.
‘Zero bhi bade kaam ki cheez hoti hai’, ‘Ladkiyon ko itna seriously nahi lena chahiye’ and ‘Aaye toh the sharafat se … lekin jayenge toh dhoom machake’. These are some of the popular dialogues that will be up for grabs on tees at the YRF Store on FreeCultr Express.
The online tee store goes live today, giving fans an opportunity to own their most treasured memories from their favourite movies across genres. The T-shirts are reasonably priced at Rs 599 and Rs 649.
Yash Raj Films VP marketing and merchandising Manan Mehta said, “Our audience loves the movies we make and our attempt as YRF merchandise is always to give them a complete experience of brand YRF. For the audience, T-shirts are an extension of their personalities and these designs mean different things to different people, to some it’s a work of satire and to others it’s a tribute, and for some it is their way to hold on to a piece of movie that they can take home. And in FreeCultr, we have found that right partner and platform to reach out to our audience and serve them better.”
FreeCultr co-founder and CEO Sandeep Singh said, “We at FreeCultr are thrilled to bring to our customers an opportunity to re-live the favourite moments. Bollywood in India has always been larger than life and now FreeCultr through its platform is offering the fans to wear this attitude. We are honoured to have a prestigious brand like Yash Raj Films coming on board with us.”
The YRF Store will feature some of the most popular screenshots, characters and dialogues on tees across eras and genres.
The T-shirts have designs for both men and women. They come under 2 variants, casual wear and active wear, both being a blend of cotton and polyester fabrics.