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Yepme.com launches contest around SRK’s movie ‘Fan’
MUMBAI: Yepme.com, India’s leading online fashion brand, has launched a contest around Shah Rukh Khan’s upcoming movie ‘Fan’.
Directed by Maneesh Sharma and produced by Yash Raj Films, the movie is scheduled to release on 15 April 2016.
The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media.
The contest revolves around SRK looking for his 100 biggest fans. These fans get to be a part of a unique activity where their profile pictures become a part of the ‘Fan’ movie logo. Hence, they get immortalised forever with their superstar SRK.
The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies which, along with clippings from the FAN movie teaser, shows lakhs of fans expressing their love for SRK. It makes every SRK fan feel the magic created by their loved superstar over the years and prove that they are his biggest fan.
The winners will in turn get a chance to be part of Fan movie logo along with being a part of videos and promotions for the movie. Lucky winners will get the opportunity to meet Shah Rukh Khan in person.
Talking about the association, Yepme.com founder & CEO Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan.
“Shahrukh Khan, the man unarguably with one of the greatest fan following globally, it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”
Yash Raj Films Vice President – Youth Films | Brand Partnerships | Talent Management Ashish Patil, added, “Fan is going to be one of the most exciting projects to come out of YRF. And among SRK’s most path-breaking performances till date. We have always believed that it’s the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest. Keep watching this space for details, the fun has only just begun!”