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Vodafone brings back the pug in new campaign

MUMBAI: Vodafone India has brought back the pug ‘Cheeka’ who will once more be seen with a boy in TVCs.

Cheeka follows the boy wherever he goes and returns after years.

The ads have been done by Ogilvy & Mather.

The aim is to push Vodafone SuperNet. This is a network experience that looks to empower customers to remain confidently connected at all times for their voice and data needs.

Vodafone India director consumer Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

Ogilvy & Mather group creative director Kiran Anthony said, “The idea was to make a simple and clear announcement ad which has a clear message. The pug was missing for the last four-five years and it has always stood for our network. SuperNet is a 2.0 for Vodafone as it is not just a network service but has a lot of other features also. We wanted to use our icon for this and especially when these ads are like small and crisp announcement ads. For that nothing better that ‘Cheeka’ could have made for better brand recall. We knew it will get an instant brand recall.

“Though it was a challenge to get the pug back, it has a strong connection. These are small ads wherein the boy is announcing the new service and the pug is giving him company. It does not have a long story, so this step of using the pug served our purpose.”