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Vodafone and the IPL
MUMBAI: Back in 2008 not many brands wanted to be associated with the Indian Premier League (IPL) before a ball was bowled. Vodafone India was one of the few who took the punt and the rest as they say is history.
Vodafone is also the only brand that has never taken an on-air sponsorship break from the IPL, making it one of Sony’s most valuable clients in terms of loyalty.
Vodafone continues its association for the ninth consecutive year as the official partner and sponsor of IPL 2016.
Vodafone India said that it is the only national brand to be associated with the IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.
Said Vodafone India director commercial Sandeep Kataria, “IPL is one of the biggest sporting platforms in India designed to appeal to a wide section of consumers across the country. Vodafone was one of the very first few brands to associate with IPL and we are very happy with the way our association has shaped up through the years. Our partnership with IPL has helped Vodafone connect with cross segments of television viewers and cricket lovers in India. In fact, the unique format of this tournament led to the birth of one of our favourites and most loved iconic mascot – the Zoozoos. At Vivo IPL 2016, Vodafone customers can look forward to an array of exciting and innovative engagement initiatives to participate in and enhance the spirit and passion surrounding IPL”.
IPL chairman Rajiv Shukla said, “We are delighted with the long and enriching affiliation with Vodafone as co-presenting sponsor since inception in 2008. IPL is a platform where talent meets opportunities and Vodafone has always with its innovative and engaging on-ground initiatives provided the fans loads of fun, frolic and entertainment. We look forward to another successful year of association.”
Vodafone has always used the IPL to high-decibel brand and marketing initiatives that is core to its business and growth strategy. The company will announce its annual 360 degree marketing campaign for Vivo IPL 2016, beginning with the inaugural match to be played on 9 April.