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Vistara ties up with Kareena Kapoor and Arjun Kapoor starrer ‘Ki And Ka’

MUMBAI: Airline Vistara has tied up with the movie ‘Ki & Ka’ starring Kareena Kapoor and Arjun Kapoor.

The movie is directed by director R. Balki and is releasing on 1 April. This association of the airline with the movie is coherent as the narrative is about challenging the traditional gender roles outlined in Indian society and reigning in a ‘new language of love’, just like Vistara is redefining the air travel experience in Indian skies and bringing in the ‘new feeling’ to its customers.

Vistara entered the market last year with the right understanding of the needs of the discerning traveller. It has introduced exceptional level of customer service and innovative products, achieved the highest level of on-time performance consistently and harnessed global best practices in its processes to become the most admired airline of India.

As a part of the association with ‘Ki And Ka’, snippets of Vistara’s exemplary on-ground and on-board experience have been integrated in the movie. To kick start the promotions, Vistara has launched a joint ad film featuring Kareena Kapoor and Arjun Kapoor where they share their experience of flying Vistara’s Business Class and inviting the masses to book their next flight before 26 March on the airline to win a chance to meet them.

Vistara has launched of its official Instagram handle to celebrate this #NewFeelingofLove. The airline will be conducting social media contests on all its channels where the winners of the contest will get an opportunity to meet the star cast of Ki & Ka and autographed merchandise by them.

Vistara’s promotional campaign around the movie will reach out to Bollywood buffs as well as business and leisure travellers through ATL, BTL and digital activations which include special baggage tags for Vistara customers, meet and greet with the movie stars, bloggers outreach program, exclusive movie screening in Delhi and Mumbai for Vistara’s frequent flyers, partners and employees. To top it all, movie goers at select cinemas in Delhi and Mumbai at the premiere show, will be welcomed by Vistara crew and experience the unique service offerings that Vistara delivers on-board.

Vistara CEO Phee Teik Yeoh said, “Cinema has always inspired the lives of people which led us to believe that it is a method to reach out to a wider audience. Partnering with Ki & Ka provided us with a platform to showcase our premium cabins, world class dining experience, inflight entertainment, seamless and personalised service both on the ground and in the air, which makes us unique to flyers, young and old, across India.”

The film’s director and writer R Balki said, “We are delighted to join hands with India’s fastest growing full service carrier, Vistara, to take ‘Ki And Ka’ into the hearts of the masses in an unprecedented way. In Vistara, we have found an ideal partner as its quintessential inflight experience includes genuinely caring crew, fine dining experience, pioneering entertainment system and a feel of elegance. This played a key role in the movie storyline as we wanted to showcase Kareena as an enterprising corporate leader who challenges the stereotypical gender roles in the society.”

Khan said, “ ‘Ki And Ka’ has been an absolute fulfilling and enjoyable experience in so many ways. An integral part of the movie has been shot on-board a Vistara aircraft where in spite of spending numerous hours in a confined space I did not end up feeling tired. The entire experience was pleasant and relaxing. We hope that the audiences enjoy our journey in the movie, just as we enjoyed traveling with Vistara.”

Kapoor said, “I enjoyed the experience of flying with Vistara, redefining aviation. Ki & Ka also redefines stereotypes, where Kareena and I play a modern couple.”